It’s a fact that more men are now seeking out plastic surgery and specialized skincare to improve their looks and confidence. Gone are the days when a can of shaving cream and stick of deodorant were the sole contents of a man’s medicine cabinet.
In 2017, men’s skincare products reached an unprecedented $345 million in sales revenue, according to Forbes. During the same year, industry experts reported that BOTOX injections for men made up nearly 10 percent of all cosmetic procedures performed in the U.S.
What’s going on, and why are men now giving their grooming and physical appearance more than a passing glance?
Much could be attributed to wanting to appear more attractive on social media—which is ever-present in our daily lives. Others feel an enhanced and more youthful appearance could give them a leg up in the increasingly competitive workplace.
The most common procedures requested by men that we get at The Piazza Center include:
- Brow lifts and eyelid surgery: tightening saggy skin around the eyes and strengthening (or softening) the brow line.
- Liposuction and body sculpting: eliminating fat and then recontouring for a more fit and toned appearance.
- Rhinoplasty: reshaping the nose to improve silhouette and function (may also help with difficulty breathing and some sleep/snoring issues).
- BOTOX (or other injectables): smoothing wrinkles for a more youthful look.
- HydraFacial: a deep cleansing, exfoliating, and hydrating infusion of antioxidants to protect the skin.
Another self-care treatment popular among men in Austin is BBL (broadband light) photo facials, which use a pulsating light to reverse dark age spots caused by sun damage from time spent outdoors.
When we talk about sun damage, it is important that you take preventative actions daily because the damage is cumulative. All men should be using sunscreen daily (at least SPF-30) to protect against dangerous skin cancers and other premature signs of aging. Don’t forget your ears and any delicate bald spots on top of the head. Dr. Antunes and I both have a daily skincare routine and monthly & quarterly skin care treatments. After all, we want to live confidently, too.
Whatever your desired goal is for you or your guy, there’s a seat for you at our office right next to the women who have long enjoyed the confidence boost that these procedures can offer.
