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The Piazza Center Raises Over $6,000 for Breast Cancer Resource Centers

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The Piazza Center, a plastic surgery practice in Austin, raised funds for the regional nonprofit group through its Cocktails & Curiosity event.

Austin, Texas (May 2016) — On April 21, Dr. Rocco C. Piazza of The Piazza Center (www.thepiazzacenter.com), a plastic surgery practice in Austin, hosted an event raising over $6,000 for the Breast Cancer Resource Centers of Texas (BCRC).

Over 150 attendees came together for the third annual Cocktails & Curiosity event at The Terrace Club in Dripping Springs.

"Everyone at our practice and all these wonderful guests were there because they wanted to make a difference in the lives of women diagnosed with breast cancer and their recovery journeys," Dr. Piazza says. "It's a cause that's so close to so many people, and we're proud to do our part."

BCRC is a local nonprofit staffed by breast cancer survivors with the goal of reducing mortality rates by assisting Central Texans diagnosed with breast cancer as they confront the obstacles that stand in the way of their treatment or affect the quality of their life. The organization's aim is to be a centralized resource of information, education, and support that empowers those affected by breast cancer to navigate through diagnosis, treatment, recovery, and beyond as active, knowledgeable participants in their healthcare.

The Austin plastic surgeon says he has long been an avid supporter of BCRC and the services the group provides to many of his breast reconstruction patients.

"The BCRC empowers our patients to move through each decision during the diagnosis and treatment of breast cancer like no other resource that exists. Real patient navigators who are breast cancer survivors provide unparalleled support to these women," Dr. Piazza says. "Cocktails & Curiosity is a way to educate the public about BCRC, as well as the process patients face who are undergoing reconstruction surgery."

Part of the evening cocktail hour was dedicated to testimonials from BCRC clients, breast cancer survivors themselves.

Cocktails & Curiosity also included demonstrations and discussions of the latest techniques in cosmetic surgery, skin care, and nonsurgical facial rejuvenation. Vendors including Allergan®, Galderma, Revision® Skincare, and CoolSculpting® also participated.

"It was an educational night, but also a really fun evening," Dr. Piazza says. "We love putting these events on and making them really appealing and fun for our patients because it helps us spread the BCRC message even further."

The annual events have raised over $11,000 for BCRC in the past few years, and Dr. Piazza says the goal for next year is to double the 2016 contribution.

BCRC Executive Director Ray Anne Evans says she was thrilled by the contribution.

"I am speechless! That is amazing. Many, many thanks to you and the staff of The Piazza Center for making the evening so special to all the attendees! Because of you, more women in our community will have the benefit of the services that the BCRC provides," she says. "Dr. Piazza is amazing and such a champion for us. Thank you all, and I cannot wait to see you at Art Bra Austin."

That event, June 4 at the Palmer Events Center, includes a fashion show and auction of unique, artist-designed bras, also benefitting the BCRC.

For further information on The Piazza Center, please contact us online or call (512) 551-1067. For information on the Breast Cancer Resource Centers of Texas, please contact mail@bcrc.org or call 512-524-2160.

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